A two day workshop / seminar including everything you need to know about photographing children and maintaining a successful portrait business.
Dates: July 13th – 14th 9.30am-5.30pm
Location: (Hotel accommodation is available on request)
Richard Bradbury Studio
8a Alwyn Avenue
Chiswick,
London
W4 4PB
Multi award winning advertising photographer Richard Bradbury has over 25 years of experience photographing people for advertising and editorial projects through-out the world. Richard has shot many covers from ‘Time’ magazine in New York to ‘Time Out’ in London and his ad campaigns include the likes of Sony Playstation, Virgin Airlines, Tesco, MnMs, Orange Mobile and virtually every UK high street bank.
4 years ago Richard branched out into a new field with the prospect of bringing editorial quality to everyday children’s portraiture. The Children Of London book, photographed by Richard, was born in 2010 and is now in its 4th year. Copies are retained yearly by Her Majesty the Queen amongst many other collectors. It has also raised nearly £25,000 for Great Ormond Street Hospital. During the two days Richard will share all the secrets for creating a successful children’s portrait business from nothing more than a good eye and an enthusiastic approach. In fact, if you have a DSLR Camera and a laptop you can make this business work from the day that you leave the seminar. You do not need a studio and can be shooting your first clients within a week of completing the course. This is a rewarding, creative business that can be your sole source of income or just another string to your bow as an established photographer.
The emphasis of the two days is on the tricks and techniques that Richard has developed during 3 years of photographing children for his iconic book. Using his unique G.L.O.W. technique, beautiful images of children from babies to teenagers are achievable by any photographer. There will also be a live, location shooting session with young models and Richard will be on hand to give real advise. In addition he will cover important modules on Pre and Post Production including practical sessions with Lightroom, Photoshop and Pro-Select. Marketing and selling your images are essential eliments to making your business a success. It is here where Richard’s 25 years of experience really come to the fore. He demonstrates marketing ideas that he garantees will get your phone ringing and sales techniques to make selling your images a profitable experience for both you and your client.
Price: £299 + vat or £250 + vat if you book before June 25th 2013
9.30-10.15
Welcome & Schedule For The Day
Day 1.
1. Setting Up Your Business
2. Photographing Children
3. Live Shoot
4. Return & Discuss + Q & A
Day 2.
1. Marketing and Promotion
2. Pre & Post Production Workflow
3. Selling Your Images
4. Overview Discussion + Q & A
10.15-11.00
How did I get Here?
Short History of Richard Bradbury’s Career as an Introduction to the Day
11.00-12.00
Setting Up Your Business
Equipment & Premises – Buy or rent, studio, photo kit, computers, software, credit card & payment machines,
Business – Accountants, tax, business registration Ltd or not?, website, insurance, promo materials, order forms, pricing, strategy and goals
12.00-1.30
Photographing Children (Techniques, Psychology & Practicality)
Legal stuff – Insurance , model releases, safety
Child and parent psychology – Tips for engaging children, tips on how to handle parents
(Run live shoot video)
Shooting techniques – Location choices, using light, using cameras, auto or manual, lenses, reflectors and flash, image variety, composition, telling a story, props, pets, shooting groups, shooting indoors, shooting different skin colours.
Learn the G.L.O.W. technique
1.30-2.30
Lunch In The Park
2.30-3.30
The Live Shoot
(Meet in the park, shoot in twos, mobile advise)
3.30-5.00
Return Download & Discuss
(Images loaded to Lightroom & review)
5.00-5.30
Q & A
9.30-11.00
Marketing & Promotions
Your unique brand (developing a style)
Website (your shop window) – Template sites, web optimisation, understanding google, objectives, what to include and what not to.
Identifying your clients
Direct Marketing – Posters, cards, emailers, events, auctions, using lists
Social Media Marketing – Facebook, Twitter, newsletters, staying in touch
How You Treat Your Clients – Telephone, in person, letters, emails
Dealing With Complaints
The Economy Of Free- Good free and bad free
Working With Charities
11.00-11.30
Coffee Break
11.30-1.30
Pre & Post Production Workflow
General flow from booking to viewing
Keeping a diary
Lightroom
Photoshop
ProSelect
Printing & Framing
Delivering To Client (marketing)
1.30-2.30
Lunch
2.30-3.30
Selling Your Images
Preparation for selling (client)
Preperation for selling (materials & environment)
Definition of a salesman – Friendship, honesty, offering opinions,
The Psychology Of Selling
(Show viewing video)
The Viewing – The right environment, coffee & chocolates,
Using ProSelect As A Tool
Hand Or Machine Print
Up Selling – Frames, books, gifts for relatives
3.30-4.00
General Two Day Summary
4.00-5.30
Final Discussion + Q & A
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